Now this. is usability that solves a problem: when you login to the National Grid website (our electric utility company), you are immediately given a one-click option to pay your bill with your stored bank account information.
Since this is literally the only reason I ever go to the National Grid website, it’s a great time-saver for me.
(Now I just wish that restaurants website designers would understand that all anyone wants from a restaurant website is the menu, hours and a way to make a reservation.)