This is the perfect Pinterest image, according to Curalate, a Philadelphia startup that specializes in image-based social media marketing on Instagram and Pinterest.
According to this article on Wired, Curalate has been analyzing Pinterest data for about a year, and have determined that there are six things that make a Pinterest pin re-pinnable:
- Little background
- Multiple colors
- Lots of red
- Moderate light and color
- Portrait style (vertical orientation)
- No human faces
Most of that list makes sense, but “no human faces” surprised me. From Curalate: “We think of Facebook as a network of people, and Foursquare as a network of places. Pinterest is a network of things … and it seems like on a network of things, faces are actually a distraction.”