Categories
ListenKit Product Management User Research

How to Recruit for Your User Research Project In Less Than Three Minutes (total)

The video above proves that you don’t have to spend hours doing unnecessary setup and coordination to recruit for your user research project.

The video is 3 minutes long, so you should watch it (if not even just for the stumble halfway through).

But if you’re more of a reader, the transcript is below.

Click here to sign up for the alpha program, and see how much easier ListenKit makes recruiting for your user research.


Today, I’m going to show you how you can have real people, real users, real customers,  signing up to talk to you in less than 3 minutes of effort by using ListenKit.

Our goal today is to get interviews on the books with as little effort as possible. 

This is where we want to drive people. This is a signup page on listenkit.com with a list of dates and times that you’ve said your users can book with you. 

They simply click the date/time they are willing to talk to you, and they’re done. You both get appointments added to your calendar at the right time, with a meeting link.

So how do they get there? Two ways.

Let’s say you already have an existing list of users. My friend Eric used ListenKit last week to schedule interviews with trial users of his app. He had a list of 180 users, and wanted to have 10-15 interviews to gather feedback on the trial experience. 

He logged into ListenKit and uploaded a list of customers from his internal tool. 

Just like that, he emailed a customized link to each of them. (Wait for the email)

They click the link in the email, schedule a time, and boom. All he had to do was upload a CSV into ListenKit. As his users sign up, he AND they got meeting invites on their calendar, with the Zoom link, so everyone knows exactly when and exactly where to show up.

OK. But maybe you don’t have an existing user list yet. Maybe you’re doing discovery work on a new user research recruiting tool. [look] 

but you DO know where to find the people you want to talk to. This is what i’ve been doing a lot lately. I’m using Listenkit to do research about ListenKit, so I have been asking PMs, designers, founders and researchers to talk to me for 30 minutes on Zoom. (In fact, if you are one of these people, click the link in the description below and let’s talk.) I share my signup link in communities where I know the people I want to talk to are spending time.. like LinkedIn, Twitter, Reddit, IndieHackers, wherever…. 

When someone there clicks the link, they are taken to my signup page, they enter their info, and they can select a time. Boom, done. 

Then, all I have to do then is show up in the right Zoom link at the right time and you’re talking to your user. You share a link, ListenKit handles everything.

And thats (CLOCK)

This isn’t smoke and mirrors. This is all functional on listenkit.com today. And it works. 

If you have a research project coming up in the next couple of weeks, or are willing to start one, you can use ListenKit for free in exchange for your brutal feedback.

Click here to sign up for the alpha program, and see how much easier ListenKit makes recruiting for your user research.

Categories
ListenKit

Starting a New Company In the Middle of a Global Pandemic

After five great years of working on software (and hardware!) to help teams win, I’ve left my stable job at Hudl to start something new.

There’s been an idea kicking around in my head for a little while now, and I want to bring it to life.

So, as of yesterday, I’m self-employed again and starting a new business.

That something new is listenkit.com.

Categories
ListenKit

It’s Been a Funny Week

The number of days until the end of my time at Hudl are in the low single-digits.

Which means that the number of days until I am officially self-employed and entirely reliant on myself for income are in the low single-digits.

It’s exciting and terrifying to be starting something new.

I’ve tried this before, with mixed results, so I’m not worried about that.

But this time feels a little different … in a positive way.

I’m 100% confident that the problem I’m starting a business to solve is a problem that is big enough for people to pay for.

And I’m confident that I can build the product in a way that will solve it for them.

What’s new this time is that I set a goal and a deadline for myself: 20 paying customers by March 1. I don’t want this to be a side project unless that’s the best outcome for it (but I don’t think it is).

So that’s added pressure, but in a good way. It provides focus.

Something I’ve never had a problem with was understanding that effort = results. If I write code, if I create ads, if I’m talking to leads, I will get results. I don’t mind this at all.

And to hit that goal, I am going to have to make trade-offs between those things.

If I’m talking to leads, I can’t be writing code to get the demo done. If I’m writing code to get the demo done, I can’t be working on planting the seeds for SEO.

This is fun stuff. I know people want this. I think it can be big enough to sustain my lifestyle the way that I want it to. I believe I can get it there with effort.

More on the business and the product soon (days, not weeks). Gotta get back to it. Just needed to get this out of my head, for some reason.