Three articles I’m reading this morning about search engine optimizzation, A/B testing and user experience.
Google Penguin Nearly Killed My Business
The moral of the story is that there’s no shortcut to ranking well on Google. More so than ever it’s about getting established, reputable sites linking to yours for a good reason.
How Naive A/B Testing Goes Wrong and How to Fix it
I’m in the middle of a couple of A/B and multivariate tests both at my day job and on my Etsy store, so it’s fascinating to hear how others do it and what they’re leaning.
“Invalid Username or Password” Is a Useless Security Measure
Another day-job-related link. We currently tell you if the email is unknown, or if the password is incorrect. Since I’m in a unique position to be both the product owner of our largest online product and the director of customer service, I know first-hand the impact this change has had on customer service contact (40% drop in account-related emails). The developers are concerned that this opens up our site to attacks, but I’m pushing back from a UX standpoint. So obviously I sent this link to them.