We spent the last few days celebrating Thanksgiving at my wife’s parent’s house this weekend. This gave me lots of time to tweak and play with all the different levers of my Etsy business, including a major focus on search engine optimization. Of all the articles and sites I read in the last couple of days, here are the three that are most interesting to me:
Are My Listings Relevant?
A tool that will do a search for any term and tell you how relevant your shop is in Etsy searches for that term.
Etsy Relevancy SEO and Stats Explained!
Basic information to make you relevant in Etsy searches.
SEO: Low Views or Keyword Rut?
This is the forums posts that helped me the absolute most. Kelly from KAStylesMasonJars offers up on-demand advice on the keywords and titles you’re using for your listings. I went through page after page of other shop owners asking her what she thought, and she gave them the same advice: your titles and your keywords don’t match, aren’t long enough, or aren’t descriptive enough. Then gave suggestions. I’ll do a write-up on my experience (stats and all!), but to show how effective this is quickly: I had 340 promoted listing impressions before I started executing her keyword and title strategy (about average for Saturday @ 7). I now have 1,402 in less than 3 hours.