The Verge reports consumers in general are bailing on so-called “e-readers” for more robust devices.
I conducted research at ATK in March 2013 with a cross-section of our online membership customers. Of the 14 customers interviewed on-site, 100% of them owned an e-reader in the past, but had stopped using it completely. These customers all owned (and liked) the Kindle Fire HD, reporting that it’s like their old e-reader device, “but better”. Some also owned an Apple iPad or iPad Mini for iOS games.
With the Kindle Fire HD starting around $200, these customers reported that a color display for video and web browser is worth the extra $130 (over the original Kindle with ads) for customers looking to purchase a casual device.