News out of IDC this week reporting that they expect Android tablets to to outsell iOS tablets by the end of 2013.
This is in line with my usability research being conducted at ATK.
Of the 41 customers I’ve brought in recently who self-identified as being not very technically savvy (0-5 on a 10 point scale), 100% of them own a Kindle Fire or Kindle Fire HD.
When asked why, price was the #1 determining factor. The Kindle Fire HD starts at $199 while Apple’s cheapest iPad starts at $329.
Of users who also had an iPad in their home, it was chastised for being too big and heavy compared to the Kindle Fire HD.
Most users also understood that the underlying system was technically Android, but used the name “Kindle” when discussing the tablet. When asked to name another Android tablet, no user could name one.
Semi-related, GigaOM has an interesting article wondering where Windows plays into the tablet game.
(Photo via allthingsd)