In an ideal world, you’d make an informed product decision backed by data, feedback and intuition. But you can still decide with only two.
If you only have DATA + FEEDBACK: your customer base is telling you something that surprises you. You’re solving their problems today, but make sure you’re considering the bigger picture. Dig into that data to validate the feedback you’re hearing and to predict the problems they’re not telling you about. You should understand what your gut is telling you and try to figure out why it’s not aligned with the data.
This week: spend some time getting a better understanding of your market. Install Intercom and contact leads that didn’t convert to understand why.
If you only have DATA + INTUITION: Your computer is telling you something different than you’re hearing from you customers. Don’t discount this immediately. Your customers may not know what they want, or you may not be asking the right interview questions.
This week: build an MVP with Invision or Squarespace, and attempt to validate it with your personas.
If you only have FEEDBACK + INTUITION: You’re certain that you’re onto something, but the skeptics don’t believe you. You’re either on the cutting edge of a breakthrough, or you’re way off in left field. Is it because your data is garbage, or you just don’t have enough?
This week: send an NPS survey or add Mixpanel tracking to quickly (and objectively) validate what you’re hearing.