The story of how a group of Disney engineers worked on a secret project to breathe new life into an aging Walt Disney World audience.
Disney’s MagicBand is part park ticket, part credit card and part room key. But the result, and the story behind it, is typical Disney magic.
The technology is, obviously, very cool. But what’s particularly inspiring about these articles is how it tells the story of Disney designing this wristband as the way to remove every friction point from a Walt Disney World vacation experience.
These are pretty long reads, but are totally worth the time.