{"id":609,"date":"2020-07-23T15:27:13","date_gmt":"2020-07-23T15:27:13","guid":{"rendered":"https:\/\/www.clarkle.com\/notes\/?p=609"},"modified":"2020-07-23T15:27:13","modified_gmt":"2020-07-23T15:27:13","slug":"overlooking-ux-is-overlooking-your-customers","status":"publish","type":"post","link":"https:\/\/www.clarkle.com\/notes\/overlooking-ux-is-overlooking-your-customers\/","title":{"rendered":"Overlooking UX is Overlooking Your Customers"},"content":{"rendered":"\n<p>UX design is hard, regardless of platform. This is a job that most people don&#8217;t truly understand.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>A UX designer&#8217;s job isn&#8217;t to make the experience &#8220;pretty&#8221; or &#8220;nice&#8221;, it&#8217;s to make the experience usable. To guide the users to take the actions that the business needs them to take in order to solve the user&#8217;s problem.<\/p>\n\n\n\n<p>You can spot a great UX designer a mile away. <\/p>\n\n\n\n<p><strong>A great UX designer understands what&#8217;s important in the interface.  <\/strong>A great UX designer understands the typical workflows and maturity of their existing (and potentially next-up) users. A great UX designer deeply understands the problems that their users want their solution to help solve. <\/p>\n\n\n\n<p><strong>A great UX designer understands their user beyond the app. <\/strong>They know how and when and where to best reach them. They understand what phrases connect with their users and when to use them.<\/p>\n\n\n\n<p><strong>A great UX designer understands what&#8217;s possible &#8220;under the hood&#8221;.<\/strong> They know what the front-end and back-end are capable of. They know what devices their users use and tailor the experience to that.<\/p>\n\n\n\n<p>And all of this while strengthening existing branding and interface consistency.<\/p>\n\n\n\n<p>A great UX designer is an invaluable partner to their product and engineering counterparts.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>UX design is not an easy job to understand, and it&#8217;s not an easy job to do. But it&#8217;s certainly more than most companies give it credit for.<\/p>\n\n\n\n<p>And if you overlook the importance of a great UX designer, you&#8217;re overlooking your customers.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UX design is hard, regardless of platform. This is a job that most people don&#8217;t truly understand. A UX designer&#8217;s job isn&#8217;t to make the experience &#8220;pretty&#8221; or &#8220;nice&#8221;, it&#8217;s to make the experience usable. To guide the users to take the actions that the business needs them to take in order to solve the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":610,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,18],"tags":[53,52],"class_list":["post-609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-usability","tag-designer","tag-ux-design"],"jetpack_featured_media_url":"https:\/\/www.clarkle.com\/notes\/wp-content\/uploads\/2020\/07\/kelly-sikkema-v9FQR4tbIq8-unsplash.jpg","_links":{"self":[{"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/posts\/609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/comments?post=609"}],"version-history":[{"count":1,"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/posts\/609\/revisions"}],"predecessor-version":[{"id":611,"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/posts\/609\/revisions\/611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/media\/610"}],"wp:attachment":[{"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/media?parent=609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/categories?post=609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clarkle.com\/notes\/wp-json\/wp\/v2\/tags?post=609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}